“We got to get better on defense, we got to get better on offense, we got to get better everywhere. Simple as that.” ~Steve Spurrier, Head Football Coach, University of South Carolina

At some point in our careers, we’ve all experienced the phenomenon of marginal cost, whether we’ve known it or not. For some, it was first introduced as a foreign and nebulous concept in Microeconomics 101—not necessarily something that we thought might be applicable in our everyday lives! These days, however, the development of a marginal cost mentality has a direct impact on our profitability as bankers over both the short and long terms.

Let’s consider our strategy in terms of the offensive and defensive sides of the playing field. After winning the coin toss, let’s bring on the offense. More >